NEW ARRIVALS

Jamaali Qamali

Whispers of a silent noon

UNVEILING 'दोपहर '

The routine troubles of running a design label never allowed me the time to look back and see how far we’d come in the last 2 years. There was always something more important than sleep and food.

As I spent the past few months at home during the lockdown, cleaning closets and flipping through old photo albums helped me rediscover my childhood and the joys of simpler things in life.

I observed the silent whispers between my grandma and mother, the lazy ease of an afternoon nap, the refreshing glass of Rooh-afzah during a hot day and carefree phonecalls to friends that lasted hours. ‘Dopahar’ for me is a symbolic ode to these past months and the joy of coming back home, all over again.

A New Beginning

शुद्धि

Rivers, such as the Sapta Sindhavah ("seven rivers" Sanskrit: सप्तसिन्धव) play a prominent part in the hymns of the Rig Veda, and consequently in early Hindu religion.

The Vedic land is a land of the seven rivers flowing into the ocean. It encompasses the regions from Gandhara to Kurukshetra.

But the number 7 is much more prevalent in nature than most of us realize: There are 7 oceans, 7 continents, 7 vertebrae in the neck
7 layers of skin (2 outer and 5 inner), ocean waves roll in sevens, the rainbow has 7 colors, sound has 7 notes, there are 7 directions, The Jewish Menorah has 7 candles, , the earth was created in 7 days (including a day of rest), a cube has 7 dimensions (including the inside), the male body has 7 parts and even the number 7 is used 735 times in the Bible.

SIGNATURE TORANI CHINTZ

Chaat

A selection of festive yet easy looks, kedias, saris, lehengas with traditional chogas all in
signature Torani chintz. A departure from our usual neutrals, This season was about celebrating winter in all its glory and shades. Sindhi tribal mirror work, mixed with hundreds of ghunghroos were hand sewn onto the fabrics. Light Chanderi silks and flocks of chakora bird motifs created a canvas of timeless reminiscence meeting with our inspiration of punjabi/ sindhi folk tales. 

ROMANTIC ODE

GULABI MELA

“Gulabi Mela” was a romantic ode to the vibrant fairs in Sindh during the season of “Cheti-Chand” (Sindhi New Year in the month of April), that brings forth people of different communities, travellers, nomads & gypsies exchanging culture, music and clothing under the rosy shadows of summer. A world where every cell vibrates, where you sing from the heart and the light shines from within.

Handcrafted luxury clothing inspired by Indian nostalgia and mythology

Handcrafted luxury clothing inspired by Indian nostalgia and mythology.

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